inKNOWation Projects

Collaboration with Yeast!

The Challenge

With the “inKNOWation” project we have made a comprehensive online presentation project, including the online launching of two books and their support materials.

Matti Hemmi wrote in 2013 two books about the new paradigm +++ focus to the innovation inside the companies called «Towards a New Paradigm» this book allows anyone to fulfill their dreams following the famous video system which has reach already millions of hits and comments “Are you dare to dream?».

The Solution

We create a new website focus to improve the book «Towards a New Paradigm» sales and his promotion which include a free download of the first chapter.

We develop a website redesign called «Do you dare to dream?» in order to promote the book in addition to expand its functionality in order to allow the creation of an online notebook exercises, a «Dream Plan» area where every user will be able to collect each one of the activities that the book proposes, as well as including videos and extra materials accessible from “Bidi codes” printed inside the own book.

We create also brochures and flyers in order to performance some promotion of the book and other promotional materials.

Corporative Websites


Landing pages



Promotion and online books sales.

Sale Pages

We installed at the corporate website a sales system, easy to use for their clients, without a complex Virtual POS (Point of sale) card payment, and we added sales records and analytic metrics.

Editorial Online Promotion

We Incorporated to the website forms in order to clients were able to register and get a free download of the first book chapters. Payment for social interactions and payment for lead were used to the creation of a database of potential customers. Website layout and set up materials creation were done in order to increase the viral spread out of the product.

Offline – Online Interaction

We create an Interactive reading using audiovisual materials which was able to access it online by the use of square “QR or BiDi” codes printed inside the books. We adapted an exercise system e-learning in order to create a logbook where users are capable to save and consult fully private and secure the exercise answers provided inside the book.
  • Custom Design 100% 100%
  • Responsive Design – Tablets & Mobiles 100% 100%
  • Wordpress 100% 100%
  • Email Subscribers 60% 60%

Results-oriented actions

Our marketing training and our work philosophy combines the technological solutions which match with the needs of each marketing project. Our technology is always at your service in order to optimize the client´s processes and results.
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